Director of Global Franchise Strategy

Company: VirtualVocations
Location: Mission Viejo
Posted on: November 20, 2024

Job Description:

A company is looking for a Director, Global Franchise Strategy to lead brand strategy for a cross-platform play and entertainment franchise.

Key Responsibilities

Create global brand strategy and target audience prioritization
Develop brand positioning, guidelines, and storytelling across all platforms
Lead cross-functional collaboration with various teams to implement the brand strategy

Required Qualifications

10+ years of experience in brand leadership and strategy within games, media, or entertainment
Proven ability to drive projects within a matrixed organization
Strong interpersonal and relationship management skills
Ability to curate and interpret data to develop actionable recommendations
BA/BS or equivalent experience preferred

Keywords: VirtualVocations, Carlsbad , Director of Global Franchise Strategy, Executive , Mission Viejo, California

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